Our team and guests at the first MashTalk (美销说) meetup in China
If you have never been there, how do you take a brand there?
In China, everyone is talking about taking brands global. Yet many of the people selling that slogan have never left China, never lived in America and never done business in English.
The culture is different, the language is different, and American buyers want different things. Without knowing that, a brand cannot go global. It takes more than shipping the goods: a brand has to put down roots far from home, grow, get seen and earn trust.
So we flew back from America.
All four of us are Chinese Americans. Rex and CJ were born and raised in the US; Andy and Jay have lived there for more than 20 years. In America we saw up close why Chinese brands do not make it. So we came back to share what we saw.
MashBond sets sail.
At the first MashTalk (美销说) cross-border meetup in China, MashBond (美销帮) officially set sail: one ecosystem that takes a brand abroad end to end, bringing together supply chain, marketing, sales, online traffic and leading AI.
“We believe ‘Made in China’ deserves to be seen by the world, and a localized brand is the key to going global.”
Make Asia Shine Here.
美销帮 (MashBond) is more than a name. M-A-S-H stands for Make Asia Shine Here: helping Asian companies build real brands in the US. Connection leads to teamwork, teamwork builds an ecosystem, and the ecosystem lets everyone win.
Four speakers, four loops.
Rex on the traffic loop at the first MashTalk
Traffic loopRex
Tech entrepreneur and angel investorTech plus traffic: an LA creator hub with 300+ creators and 1.5 billion followers, and AI customer service for US hotels.
Andy Gor on the market loop
Market loopAndy Gor
Co-founder, AG Auto · Co-founder and CGO, ShippingCowBuilt $10M+ in sales with a 2-person team. How American shoppers think, seen from the sales floor, and new models for e-commerce.
CJ on the brand loop
Brand loopCJ
Former digital marketing director at a global leader; influencer agency co-founderWinning American trust: data on where and when people buy, and ads that reach the buyers most likely to come back.
Jay on picking warehouse sites: walked on foot
Logistics loopJay Li
Founder and CEO, ShippingCow & Logistar (壹仓)The back end of selling into America: logistics, warehousing, customer service, returns and repair, end to end in the US.
Why choose us?
Clients ask us this all the time, and we take the question seriously.
“We don’t sell a logistics product. We sell value.”
Jay Li (left) and Andy Gor at MashTalk
We are Chinese Americans who have lived in the US for more than 20 years. The warehouse is our own, we did the heavy lifting ourselves, and we solve our clients’ problems hands-on every day. That is what running your own US warehouse really means.
A complete plan for launching in America.
We give clients more than warehousing and shipping: a complete plan for launching in America, and a way to grow here by riding the wave.
The whole chain, plus a top MashBond team in America making your brand local. The loop is closed.
And we happen to know.
American culture and language, what buyers like and what they want: we live it every day.
We see it the way Americans see it. We give clients local solutions and tell brand stories Americans understand.
Four loops, one goal: help Chinese brands go to America and stay there. That idea became ShippingCow.
Guests at the first MashTalk cross-border meetup
Thank you to every guest and supporter who came. This is a starting point, and the beginning of a real brand revolution.
